Legendary promoter Barry Hearn knows all about creating a sporting empire and when considering the mind and success of basketball icon Michael Jordan he sees the essence of someone who is able to reach heights only the few can attain.
Jordan's 'Last Dance' documentary on Netflix has largely received great acclaim, while some have been critical of the former Chicago Bulls star's approach to achieving success - believing his win-at-all-costs approach went too far.
Hearn, though, believes this mindset is necessary to be exceptional.
The Chairman of Matchroom Sports has been around elite sportsmen throughout his life, whether that be former World snooker champion Steve Davis, darts legend Phil Taylor and numerous top boxers such as Chris Eubank and Anthony Joshua.
Witnessing their exploits and desire up close and personal, along with his own drive to build a highly successful business, has given him a great insight into the ingredients required to stand out from the rest.
"You see in Jordan that relentless discipline, a bully approach to have domination and when you talk about commitment people like Jordan go beyond the normal ability of any human," said Hearn, speaking exclusively to Sunday Life Sport.
"There's a deep desire to dominate and that comes from lots of different reasons… maybe they have been bullied at school, suffered from being in an ethnic minority, the early experiences formulate the type of person you're going to be.
"Then you throw in some God-given talent and there is someone who is prepared to go to places that normal people are not prepared to go to.
"The term legend or star gets thrown about a lot but I would say since the war there have only been around 20 people who have had that global impact, that attitude of being prepared to die rather than fail and Jordan fits into the category as does Muhammad Ali and someone like Tiger Woods. Not of the same global stature but who have that same mentality are without question Steve Davis and Phil Taylor.
"Those at the very top wanted to be successful and were prepared to pay whatever the price. When you look at elite boxers you see the same dedication but then you have another level of sacrifice because they are putting their lives on the line.
"It's very unlikely that Michael Jordan would ever have lost his life on the basketball court but boxers have that danger every time the bell rings. In their quiet moments I'm sure a boxer recognises the danger but they have to bury it.
"Everything is governed by the brain… Chris Eubank was never the same after his second fight with Michael Watson. He would naturally go for the finish but then came that second thought 'remember what happened to Michael'.
"You'll see some criticise Jordan (left) but often successful people are criticised, particularly in the UK for some reason because there is envy and jealousy. It seems that some can't appreciate the success of someone else so they make excuses for why they haven't been successful.
"I'm sure any criticism he receives will be taken as a compliment by Jordan because he knows they don't understand him and don't realise that's what separates him from them… he had the attitude and the relentless discipline to get to where he wanted to be."
Jordan and coach Phil Jackson led the Chicago Bulls to six NBA titles during the 1990s with the Air man the focal point of all the success. Behind the scenes he was not only driving himself but demanding the highest standards from those around him.
That is something that Hearn says he can relate to when having to sacrifice family time to build his multi-million pound, global business.
Whether it's boxing, darts, snooker or fishing, Hearn has turned it into gold - providing content for numerous broadcasters across the world. His passion for the business is undiminished.
The 72-year-old recently suffered a heart attack but was back at work almost immediately, weighing up how son Eddie - the heir to his empire - is going to "spend so much of my money so quickly" with his plan of staging boxing shows at the Hearn mansion in Essex.
"I was on my way to the hospital and got a lovely text from Eddie: 'Don't die tonight Bazza because Boris has just been taken into intensive care and you won't get a headline'. Always thinking like a promoter!" he said.
"I'm very fortunate that Eddie has the creativity to take the business forward. This virus pandemic is presenting a challenge to sport that we have never faced before but out of a crisis situation comes creativity and he's going to have a punt at doing boxing behind closed doors in our back garden. It's Star Trek promotions, it's promoting a boxing show but not as we know it...
"Leadership is all important. Jordan's team-mates at the time may not have liked everything he did but when he said they were going to do something they believed him, they trusted him and that's the way it has been with me.
"Whether it's broadcasters or sponsors, when I say I'm going to do something they believe me. It's always been my way or the highway."