Michael O'Neill's philosophy for rebuilding the Stoke City squad in his image as he enters his first full season at the Bet365 Stadium should be relatively straightforward - sell and then buy.
Problem is, who in this current climate is buying?
Clubs are concerned about a proposed new wage cap, limits on squad numbers, fans still not allowed through the turnstiles en masse and there is just too much uncertainty with a second wave of Covid-19 expected to sweep over the UK from Europe.
Supporters are the lifeblood of clubs with the revenue they provide through their attendance at games and I know a number of players outside the Premier League who have felt compelled or been forced to defer their wages until October, when hopefully the fans are allowed to return.
Clubs just aren't in a position to fork out transfer fees or indeed pay the extortionate and ridiculous wages Michael's predecessors gave out to players who haven't met the high grade for Stoke in the Championship.
Michael, though, is methodical and along with his chief analyst Andy Cousins, they will be thinking outside the box in terms of how they can trim and then strengthen their squad. They will have a strategy for attacking this transfer window.
Michael has always been meticulous and will have used lockdown to devise a plan to make sure Stoke are no longer the erratic outfit who could win 4-0 at home but then go and lose 3-0 away.
Stoke were just so inconsistent and Michael will have hated that. He needs steady and composed players who can be guaranteed to give him 7/10 each week and then add a special bit of quality to make the difference.
He needs a striker who can secure him at least 15 goals in a season. Sam Vokes is a good, strong striker but he needs help from an out and out goalscorer.
Clean sheets are all very well in making sure you get at least a point, but regular draws will not see you challenge for promotion.
Michael doesn't see himself as a Championship manager. He has gone to Stoke to take them into the Premier League. He has dragged them up from the bottom of the table, in the end finished well above the relegation zone, and I know he'll be thinking Play-Offs next season.
Michael joined Stoke because of their potential, the infrastructure and the financial backing he would receive. Despite the pandemic and the challenges he will face because of that, Michael will back himself and his team to succeed.
He desperately wants quality over quantity, but if unable to sell he may not be able to bring in the players that will reap the rewards of his style of management.
Sadly, the noises emanating from Ibrox seem to be true - Northern Ireland winger Jordan Jones is surplus to requirements at Rangers.
It's disappointing for Jordan because after being let go by Middlesbrough, he reinvented himself under Steve Clarke's guidance at Kilmarnock.
Jordan was a big fish in a small pond at Killie, where he was allowed to strut around with his bravado and ego unchecked. He flourished.
But it is completely different at Rangers when you are in a dressing room with the likes of Steven Davis, Jermain Defoe and Alan McGregor, players who have performed for so long in the Premier League and at international level.
He was no longer the centre of attention, not even close, and I think Jordan is the type of player who relishes being the main man, the one the fans are constantly looking at to conjure up a bit of magic.
Jordan's problem came when Rangers paid big money for Ryan Kent. He was never going to get in ahead of Kent, so had to settle for a back-up role, which certainly doesn't suit him.
He needs to go to a club like Kilmarnock where he can be the star attraction and have a boss, similar to Clarke, show faith in him.
Jordan is the type of player who needs to be playing on a regular basis to get the best out of himself.
Jordan can thrive when he is the big fish in a small pond.
I never thought I'd see the day the Irish FA were leading the way for football in the UK.
Some sense of normality returned this week with fans finally getting back into the stands for the Irish Cup Final - the first time this has happened at a senior match in the British Isles since the lockdown in March.
Credit to President David Martin and his Irish Cup committee for insisting the competition be played to a finish with the Semi-Finals and Final over the space of five days - despite all the restrictions. They could easily have taken the option of playing the Final without fans but took a chance and I thought, even though there were only 500 allowed in attendance, they added to a great occasion at Windsor Park on Friday night.
It means so much to have the fans back. Players in England, playing for some top teams, have been telling me how difficult it has been to get pumped up without fans. They say it has been awful.
They are players who feed off the fans, get their adrenaline up and it gives them the edge. The crowd drives them on to play better and I know they are desperate for fans to return to the stadiums - not just from a financial point of view but to make them feel like a footballer again.
The eyes of the UK football fraternity would have been on the Irish Cup Final and I'm proud the IFA delivered.
Kyle Lafferty has the chance to see out his career in the sun.
Signing for Reggina in Italy's Serie B is a great move for him and a two-year contract will give him the security he craves with a young family in tow.
He was only starting to get going at Sunderland when his short-term deal wasn't extended because of the Covid-19 pandemic but I believe playing in Italy will suit him much better.
I know he had plenty of distractions during his first stint in Italy with Palermo, those were certainly well documented by the owner at the time, but Kyle is now at a different stage of his life.
He is married to Vanessa, they have two kids, where he will be playing is a lovely part of the world and if he puts the head down and just concentrates on his family and football, he'll be a hit for Reggina.
He won't have to worry about getting his car and driving back to Glasgow or indeed the nonsense that comes with being a former Old Firm player in Scotland.
The Serie B defenders will hate playing against someone as physical, tall and mobile as Kyle. His bustling style, playing off the shoulder with his arms and legs dangling all over the place, is horrible to play against.
Kyle has struck gold with this move and it is now up to him to grasp the opportunity.
He needs to play regularly, build his confidence back up and start hitting the back of the net again and if he does that, as a Northern Ireland fan, that can only be good for us going into the Euro Play-Off Semi-Final against Bosnia in October.
I know we have a few Nations League games in September but let's be honest, the focus is on the Euro Play-Off. That's the important one and the game we need our big players in form for.