Adverts that shocked the world
Advertising is a world in which real-life is portrayed with rose tinted glasses, the intention being to get the consumers to buy into such ideals.
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It is all the more uncomfortable therefore when advertisers seek to shock rather than tantalise, although the effect can be incredible as we have seen today, following the controversy sparked by a French anti-smoking group's poster campaign.
We've picked nine other controversial advertising campaigns to test how the shock factor compares.