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American toy brand FAO Schwarz opens in Selfridges

American toy brand FAO Schwarz has opened its first European outlet within Selfridges' flagship London store. The 157-year-old brand is best known to UK customers for its life-size piano keyboard which is featured at the new store. The London outpost - the largest in the world after the Beijing store which opened in May - will exclusively offer the FAO Schwarz toy line as well as dolls, plush toys and children's technology.

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