Belfast Telegraph

Irish tourist board launches Star Wars ad into space

Tourism chiefs in Ireland have launched a stratospheric ad campaign to highlight the island's key role in the latest Star Wars film. While not quite a galaxy far, far away, Tourism Ireland has sent a billboard 21 miles above planet earth to promote the scenic locations where parts of the movie were shot. The ad, which was launched starbound with the help of a weather balloon, features the island Skellig Michael.

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From Belfast Telegraph