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LL Cool J creates a hip hop platform for his generation of 'marginalised' artists

LL Cool J rose to fame as a hip hop star has since became an actor, philanthropist and now the founder and CEO of Rock The Bells a multimedia platform to celebrate the legacy of those who created hip hop. Speaking online during an Advertising Week interview, Cool J said the fame system left many artists, like himself, feeling marginalised from the community they created, despite building such a legacy. He now plans with a multimedia platform to create an authentic hub celebrating black hip hop culture.

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