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M&S Food partners with the FA and the England National Football Teams on Healthy Eating Campaign


Today M&S Food announced it is partnering with the FA and the England National Football Teams to use the power of football to help inspire families to make healthier eating choices, as part of their ‘Eat Well, Play Well’ campaign. The multi-year-deal sees M&S Food, the FA and the England National Football Teams shining a light on what players eat to help inspire families to eat healthier this Summer and beyond. By using the influence of English footballing heroes, the partners aim to not only make healthier eating choices easier for families but also show that healthy and balanced doesn’t have to be quinoa and kale - it can actually be a lot more fun and tasty! The partnership covers the England Pathway of teams across Men’s, Women’s, Youth and Disability, as well as grassroots and St George’s Park. This timely partnership comes as health is high on the nation’s agenda, with 53% of Brits concerned about family health. 33%** share concerns on getting nutritious food into their diets – so this focus on M&S and its Eat Well seal of approval comes just at the right time. This new partnership will help bring healthy eating to life, with thousands of great quality, trusted value Eat Well products across the Food Hall helping families make healthy choices both easy and delicious. The bold announcement comes as the England Women’s team will proudly debut the Eat Well flower and M&S Food logo on their training kit. But this partnership is so much more than just kit sponsorship and pitch side advertising. The partnership is packed with initiatives – from in store exclusives where budding England stars can find out their favourite players’ recipes, to insight on players, managers and legends sharing their favourite Eat Well products. So fans of all ages can now truly eat like their football heroes no matter their age or footballing ability. Whether its pre or post-match, or just a quick snack before heading off to watch their local team play. The England teams themselves will also benefit from an extra special smoothie bar at their training camp at St George’s Park, unveiled today - players can get fresh Eat Well smoothies packed full of nutrients whenever they want. Gareth was the first to try what’s on offer. Contributors: Gareth Southgate – England Senior Men’s Manager Dr Chris Rosimus – England Men’s Lead Performance Nutritionist

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