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New Army recruitment drive targets social media users and gym-goers


The Army is appealing to followers of fast fashion, social media addicts and gym monkeys in a new recruitment drive. The campaign aims to show how a career in the Army can build lifelong self-confidence in contrast to the short-term boosts that can be found in modern society. The PR drive, titled “Army confidence lasts a lifetime”, will see prospective recruits targeted by television and radio adverts, billboards and video clips on social media.

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