The US-based organisation Moms Demand Action has been campaigning in support of new and stronger gun laws in America in the aftermath of the massacre at Sandy Hook Elementary School in 2012. The video above was uploaded on August 25 and is titled ‘Gun Violence – Is this the #NewSchoolUniform?’ The video depicts a young boy being dressed by his mother and wearing a target vest to school. The organisation states that they demand action to: 1) Ban assault weapons and ammunition magazines that hold more than 10 rounds. 2) Require background checks for all gun and ammunition purchases. 3) Report the sale of large quantities of ammunition to the ATF, and ban online sales of ammunition. 4) Make gun trafficking a federal crime with serious criminal penalties. 5) Counter gun industry lobbyists’ efforts to weaken gun laws at the state level. Credit: Moms Demand Action.