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Video: Balmoral Show 2017 - Echo the heifer becomes unlikely moo-vie star on Facebook

A Co Down heifer has become an unlikely social media star as her owners count down to the Balmoral Show this week.

Echo has racked up more than 30,000 views on Facebook after she starred in a series of online videos documenting her preparations for Ireland's biggest agricultural show, which kicks off on Wednesday.

Echo is owned by Libby Clarke, who farms pedigree beef shorthorn and pedigree Charolais cattle at her family farm in Magheralin near Moira.

The heifer has become an online star after she featured in a series of videos published by agri-insurer Autoline, which is sponsoring this year's beef shorthorn category.

Courtesy of Autoline Insurance Group

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