Plans are well underway for the 8th annual Belfast Culture Night.
The big event takes place on Friday, September 16, when tens of thousands are expected to converge on the city for an evening of free entertainment celebrating Belfast's wide cultural scene.
Art, drama, music and comedy - and much more is promised as 250 acts take to the streets and stages.
Adam Turkington, programme manager - speaking at the launch on Thursday - said the numbers attending had grown from around 10,000 in the first year to an estimated 65,000 last year.
"This year proves to be the biggest night yet," he said.