The Coastguard have launched a hard-hitting new film warning young men to stay away from water when drinking.
On average around 50 people die from alcohol-related drowning every year in the UK.
Now the Maritime Coastguard Agency (MCA) are trying a new method to save lives.
The shocking 40-second film highlights that most people who die of alcohol-related drowning around the UK each year are young men who end up in the water making their way home. #coldwaterkills