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Video: Coastguard's shocking TV ad on tragic consequences of entering water when drunk #coldwaterkills


The Coastguard have launched a hard-hitting new film warning young men to stay away from water when drinking.

On average around 50 people die from alcohol-related drowning every year in the UK.

Now the Maritime Coastguard Agency (MCA) are trying a new method to save lives.

The shocking 40-second film highlights that most people who die of alcohol-related drowning around the UK each year are young men who end up in the water making their way home. #coldwaterkills

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