Early slip-ups by Ulster at the start of the new Guinness PRO12 leage will be costly.
Clive Ross was speaking at a press conference at the kingspan Stadium ahead of Ulster's trip to Italy to face Treviso on Saturday.
The Cork-born player emphasised how important it was for Ulster to keep the momentum going after their opening home win against Dragons last Friday night.
"It's early days but these games count. When you look at Connaught last year, they got off to a great start and they kept that momentum throughout the season.
"Early slip-ups can cost dearly when it comes to later in the stage.
"No matches are a 'gimme' any more."