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Video: Furniture retainer Ikea pokes Apple and the other gadget giants in the eye with its 'new' product … the Bookbook

Introducing the bookbook. ‘The interface is 7.5 by 8inches, but can expand to 15 inches,’ explains Jorgen Eghammer, chief design guru behind Ikea’s latest catalogue. ‘To start browsing simply touch the book.’ Credit: IKEA Singapore


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