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Video: NCA campaign exposes harmful reality of cocaine use #EveryLineCounts


The National Crime Agency (NCA) said its new campaign will focus on cocaine users with a social conscience, in an effort to demonstrate how their casual substance use is having devastating consequences for children, communities and the environment in countries producing the drug.

The campaign, which will attempt to tap into social media with the hashtag #EveryLineCounts, will run alongside the NCA’s continued targeting of organised criminal networks responsible for trafficking cocaine. More than 70 tonnes of cocaine were seized as a result of NCA activity globally in 2014-15.

Credit: National Crime Agency

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