Northern Ireland is producing some of the best software ready for export to the international market.
That is the view of Mark Godfrey, chief executive and founder member of local IT company Automated Intelligence.
Mr Godfrey was addressing a Danske Bank Export First dinner for local business people at the Ulster Museum organised by the Northern Ireland Chamber of Commerce and Industry.
"There is a great amount of talent in Northern Ireland. We have a fantastic team of software developers and we are producing some of the best software in the market today.
"My message to people in Northern Ireland is to concentrate on what you're good at and take it to the market with an element of pride.
"You'd be astonished at what could be achieved."