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Video: Sophie Ellis-Bextor and Janet Ellis launch Internet Matters

Mother and daughter, Sophie Ellis-Bextor and Janet Ellis today (13th May) launched Internet Matters, a world-leading child internet safety organisation founded by the UK's four major broadband providers; BT, Sky, TalkTalk and Virgin. The not-for-profit organisation sees the 'big four' put aside competition and join forces for the first time, to help parents safely navigate the internet with their children. The move will cement the UK's position as a world-leader on child internet safety, advising parents to 'learn about it, talk about it, deal with it'. This morning, Sophie and her mother Janet pushed the button to set the Internet Matters portal (internetmatters.org) live at the launch event at the Museum of Childhood in Bethnal Green, London. The event was attended by a host of industry leading experts including the Family Safety Online Institute, Professor Sonia Livingstone from the LSE, the Safer Internet Centre, Childnet and the Internet Matters advisory panel. Credit: Internet Matters


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