Tourism Ireland launched marketing plans on Tuesday at the Waterfront Hall, Belfast, to tourism leaders to promote Northern Ireland overseas in 2017.
A record-breaking 2 million overseas visitors came to Northern Ireland in 2016, top Northern Ireland attractions include the Giant’s Causeway, Titanic Belfast and Game of Thrones locations.
Niall Gibbons, CEO of Tourism Ireland, said: “2016 will be the best year ever for overseas tourism to Northern Ireland. Throughout the year, Tourism Ireland undertook a packed programme of promotions, to bring Northern Ireland to the attention of travellers everywhere. Thousands of opportunities were created for potential visitors around the world to read, hear or watch positive messages about Northern Ireland; Tourism Ireland estimates that this media exposure is worth an estimated £104 million in equivalent advertising value. Other positives in 2016 have included Tourism Ireland’s strength in digital and social media (the organisation is the fourth most popular tourism board in the world on Facebook, with more than 3.7 million fans and over 700 million digital connections).”
Mr Gibbons added: “We are heading into 2017 in a position of some strength, based on the success of 2016. Tourism Ireland will create ‘stand out’ for Northern Ireland around the world next year, highlighting iconic experiences like Titanic Belfast and the Causeway Coastal Route. We will continue our successful partnership with HBO, to highlight Northern Ireland – through the exciting events of Game of Thrones – on the global stage.
“Priority markets will include GB, Mainland Europe, North America, and Australia and Developing Markets. We will continue to monitor the implications of Brexit on outbound travel from GB. We are committed to ensuring that Northern Ireland continues to increase its share of the global travel business.”
For more information visit http://tourismni.com/