Uber - one of the biggest companies in the world - launches at 4pm today and as the Belfast Telegraph can reveal, its virtual taxi rank is 10,000 people long and ready and eager to hop in a cab.
Today’s launch in Belfast is the company’s first in Northern Ireland.
People in need of a taxi simply download the app, it recognises where they are and they can book the nearest cab.
Once dispatched, the customer can see the driver’s photo, name and car registration and can watch the cab travel to them.
Drivers are all fully registered and insured as private hire. They also have to pass an enhanced disclosure and barring service before Uber will take them on.
Customers also have to registered their details with Uber including their credit card.
Fares begin at £2, then £1.10 a mile and 10p per minute. A journey from Belfast City hall to the city airport - depending on traffic - would cost between £7 and £8.