With Ulster's European hopes effectively on the line, Les Kiss has called on his squad to meet the challenge head-on for their clash with Exeter Chiefs on Saturday night at the Kingspan Stadium.
On Sunday, Ulster buckled in the second half under the physical onslaught of Bordeaux's pack and, this time, Kiss has demanded that his squad dictate matters up front.
"We have to be physical to win this game," said Kiss.
"We've got to stand up and do the job we have to do physically.
"Rob Baxter (the Exeter coach) has talked about being angry and coming here looking for a result, so we expect a full assault.
"We need to be up to that challenge. The focus for this weekend is that we get the points we need to stay in the hunt."