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Watch: Student videos help police promote alcohol harm message #SoberingMoment


The PSNI is encouraging young people to think carefully about the choices they make while under the influence of alcohol through a unique new social media campaign created in partnership with local students.

The #SoberingMoment initiative, which was launched on Monday by Assistant Chief Constable Stephen Martin and Justice Minister Claire Sugden, comprises four short videos designed, acted and produced by students from South Eastern Regional College’s Performing and Creative Arts courses in partnership with the PSNI.

The films are all linked by the common theme of drinking alcohol at a house party but highlight four separate important issues: role model influences; domestic abuse; anti-social behaviour and drink driving.

They will be rolled out across the PSNI’s social media channels during this week, with each one being showcased for a day before being used on a regular basis as part of the organisation’s alcohol awareness messaging.

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