Pippa Middleton is single again after a furious break-up with boyfriend Alex Loudon.
Friends say the former England cricketer is fed up of the celebrity lifestyle which 'Her Royal Hotness' has led since she shot to international fame as bridesmaid at the wedding of her sister Kate to Prince William last April.
The couple briefly split up last summer, but this time it's serious, according to friends.
According to reports, Loudon's parents, James and Jane, never regarded Pippa as "wife material".
"Alex's parents were welcoming, but they were always somewhat lukewarm about the relationship. They didn't see Pippa as 'wife material'," a family friend is quoted as saying.
"He loves his cricket and has a very close-knit circle of Old Etonian friends. Alex comes from a very well-to-do and discreet family who do not relish the spotlight.
"He hated the fact they were followed by paparazzi and he avoided going out because of it. Alex is very strait-laced. He loves his family and his friends and has no time for celebrity."