Surgeon's criticism of 'boob job' cream justified
A plastic surgeon who was threatened with libel action after questioning the claims made for a breast-enhancement cream has been vindicated after a watchdog found no evidence that the product increased bust size.
Dr Dalia Nield of The London Clinic said it was "highly unlikely" the £125 cream, named 'Boob Job', could increase a woman's bust size by 2.5cm without the need for surgery, as advertised.
Manufacturers Rodial said the effect could be achieved if women rubbed the cream into their breasts for 56 days.
Users were said to include Scarlett Johansson (pictured) and Victoria Beckham.
Dr Nield, who also questioned the safety of the treatment, was threatened with legal action by Rodial after her comments were quoted in a newspaper.
Dr Nield, the latest in a line of scientific figures to be threatened with legal action after speaking out on matters of public health, said she had a "duty to speak out when products making these claims are not backed up by evidence".
Yesterday the Advertising Standards Authority ruled that claims that the cream significantly increased the volume and firmness of breasts were misleading as there was no evidence to back them up.
A colleague of Dr Nield said: "She is very pleased with the ruling.
"She thinks it's important for medical and scientific figures to speak out, but this has been a difficult time for her.