Xia-Xia the colourful plastic crab toy is this year’s 'must have Christmas present'
A new toy has emerged as the must have present for children this Christmas – a colourful plastic crab called Xia-Xia.
A single crustacean, pronounced Shah Shah, is being sold every seven seconds in the United States after it recently went on sale across the Atlantic.
But while it is not scheduled to be launched here until early next year, desperate parents have scrambled online to buy the hot toy.
Many American stores have reported the toy selling out and have struggled to meet its unprecedented demand.
According to its manufacturer the toys are “skitter-scattering, pitter-pattering, lovable, crazy crabs with shells and kooky friends”. The range features four crabs with 12 changeable shells which can crawl along and each has an extra mini-toy.
The crab is manufactured by Cepia, the firm behind Go Go Hamsters, which was a huge hit when launched in 2009. Figures show Xia-Xia toys is selling 20 per cent faster than its furry predecessor.
James Russell Hornsby, CEO of Cepia, said: "We hope ? Xia-Xia will be put on yet another important list – the one kids make this (Christmas)."
Character Options, a distributor of the toy, has arranged an airfreight in order to fill shelves in time for Christmas.
There are fears, however, that some children could be left empty-handed as only 150,000 will go on sale.
"If the last few days in the US are anything to go by, Xia-Xia is going to be the big hit this Christmas,” Paul Mitchell, a spokesman for Toys R Us, told The Sun.